A clear understanding of the consumer produced a concept designed for the demands of the modern world.
Belstaff has a long and proud history - almost a century of innovation dating back to 1924, and the original concept of wax-coated apparel to keep motorcyclists dry.
The provenance of the brand resonated with the team at Spark, who saw that Belstaff could be the pioneers of “athluxury”.
The Origins collection comprises beautifully crafted, premium products that marry innovative methods of construction with functional fabrics and intuitive details.
From interpretation and re-framing of the brief, to design research and development, through to support in sourcing and manufacture, the Spark team helped to drive creativity and innovation.
The product has gone to market and is proving a resounding commercial and reputational success - an icon of tomorrow.
CEO - Belstaff
We have collaborated on the Origins collection creating a range of garments for both men and women, aimed at the urban environment.
The Spark team's insights into the world of performance, innovation and technology has been invaluable.
Creative Director - Belstaff