A clear understanding of the consumer produced a concept designed for the demands of the modern world.
Belstaff has a long and proud history - almost a century of innovation dating back to 1924, and the original concept of wax-coated apparel to keep motorcyclists dry.
The provenance of the brand resonated with the team at Spark, who saw that Belstaff could be the pioneers of â€œathluxuryâ€.
The Origins collection comprises beautifully crafted, premium products that marry innovative methods of construction with functional fabrics and intuitive details.
We have collaborated on the Origins collection creating a range of garments for both men and women, aimed at the urban environment.
The Spark team's insights into the world of performance, innovation and technology has been invaluable.
Creative Director - Belstaff