Eurojersey are able to add value for their customers by offering a presentation that takes them on a journey, and delivers valuable market, trend, and consumer insights.
The work begins with an analysis of trends across fashion, sportswear, architecture, product design and the arts, and cross-references them against other industries.
Presenting a detailed understanding of target consumers allows Eurojersey to support brands in identifying what the market wants and how they can support in creating that.
Styling influences are drawn from fashion, sport, and industrial design. Encompassing silhouette, texture, and detail, these support the overarching theme of the season.
A bespoke colour direction is created, filtering the key tones for the season and selecting those which will best showcase the fabrics.
The final component is a collection which brings all of the elements together. It serves to inspire the teams at each brand, who also have the opportunity to adopt the styles directly into their line.
This isn't simply a sales tool. Our customers now receive a seasonal direction, and fully designed collection, that brings vital information directly to their creative teams.
The feedback has been incredible, and working with Spark gives us a clear competitive advantage.
Sales Director - Eurojersey